Rio will host the 11st World Chambers Congress, an international event dedicated to leaders and chambers of commerce executives from around the world. The event will take place this year, from June 12-14. The Brazilian city had cities such as Bogotá (Colombia) and Orlando (United States) among its rivals, and Rio was declared the winner to host the event iby the World Chambers Federation (WCF) past December.
The event will have as its theme “Creating a Shared Future” and the city of Rio is planning for a number of side events to be organized by Brazil’s different Chambers of Commerce at their own regions. The efforts to bring the event to Brazil had the support of the Brazilian Tourism Board (Embratur).
The corporate events segment, usually called MICE (short for Meetings, Incentives, Congresses and Events), is the 2nd biggest contributor to Brazil’s international visitor inflows, after Leisure. MICE-related activity grew by 7.8% in Brazil compared with the same period last year, according to the Brazilian Association of Corporate Travel Agencies (Abracorp).
Gilson Lira, Director of Competitive Intelligence and Tourism Promotion at Embratur,in a press-release said “Our country has been a strong supporter of city candidacies for international events since 2004, and the effort has put us on a global leading position. Currently, we are one of the leading countries in the world in terms of hosting MICE initiatives”.
Brazil leads South America in the MICE segment and is surpassed only the United States in the Americas, according to numbers from the International Congress and Convention Association (ICCA). To know more about the XI World Chambers Congress visit their official website here.