by Joe Pulizi

Are you going to see the upcoming Star Wars movie? I’ll be seeing it twice in a 24-hour period, on December 18, the day it’s being released here in America.

According to Amobee Brand Intelligence, debut sales are predicted to be $539 million, which will surpass the $524 million record set by Jurassic World in June of 2015. Personally, I think Star Wars will do even better than that, and will set the all-time record, which is currently held by Avatar at $2.8 billion worldwide.

Let’s talk a bit about what, maybe you don’t know. The relation about Hollywood movies with content marketing. Continues reading because it is interesting and something that you should understand and maybe apply in your business day life.

Well, consider this: Kathleen Kennedy, current president of Lucasfilm (now owned by Disney), is expecting over $5 billion in sales from merchandising alone. So, the Star Wars film itself could afford to break even, or even LOSE money, simply by the studio focusing on sales of everything outside the content.

We often think that the movie business has nothing to do with brands that take a content marketing approach; but to be honest, the two are pretty similar. As a content marketer, we develop content and create an audience with the hope of profiting off that relationship in other ways — by selling products, creating more loyal customers, or hoping current customers buy more or stay longer.

More and more, this is what media companies are doing… they aren’t driving revenue directly from their content but, rather, are leveraging that content to sell other products and services (sound familiar?).

Both media companies and brands that engage in content marketing are leveraging the same business model. This will continue to be the case.

So, if you are like me and will be enjoying (hopefully) the next installment of Star Wars, just remember that what you are witnessing is probably one awesome content marketing example. Communication is a key factor in business relations and business growing.

Joe Pulizzi is the founder of Content Marketing Institute

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