Adventure tourism is a small but significant part of the travel industry. Although what defines an adventure can be subjective, a study by George Washington University in the District of Columbia placed adventure tourism into three categories: physical activity, cultural exchange and interaction with the environment. And Brazil has been elected the best country in the world for adventure tourism says the 2016 raking of US News-Best Countries.

The country has achieved first place among 60 countries assessed, and the evaluation encompassed fun, landscape, climate, kindness, and charm. Brazil has also reached sixth place in “Growth Prospects” and the seventh best in the world in “Cultural Influence”. The 2016 Best Countries Ranking was conducted in partnership with brand strategy firm BAV Consulting and the Wharton School of the University of Pennsylvania and was based on a survey which asked more than 16,000 people from four regions to associate the countries with specific characteristics.

Brazil was ranked No. 1 overall for being a country offering the greatest adventure. The largest country in South America is one of the most heavily visited in the world by tourists. Its sprawling coastline draws local residents and tourists to beaches. The annual Carnival in Rio de Janeiro, held before Lent every year, is one of the largest festivals in the world and is the most public display of how deeply rooted music and dance are in the nation’s culture.

Among the attributes affecting countries’ overall ranking, Brazil was rated No. 1 in being both a fun and a sexy place. Survey respondents said Australians are the friendliest people among the 60 countries surveyed, while Spain is viewed as having the best climate. New Zeland with its North Island shaped by subtropical landscapes and its South Island dominated by the volcanic Southern Alps, is considered the most scenic country on the list. And Brazil has been elected the best country in the world for adventure tourism (*US News-Best Countries- ranking 2016).