The next edition of ABAV International Tourism Expo in Sao Paulo will be held from Sept 26 to 28 of 2018 and is expected to brake records . The 46th ABAV Expo takes place at Expo Center Norte and is one of the most important Travel fairs of the Americas.
According to a recent study published by “Observatario do Turismo”, a recognized research center in Brazil and linked to the University of Sao Paulo (USP), the total financial volume generated by this fair to 2,613 exhibitor brands ranged from US$73.8 million and US$120 million, considering the minimum and maximum values that make up the analysis interval. The survey also shows that the last edition, according to exhibitors, generated an average of US$97 million in businesses.
The institute has also revealed the visitors profile: 59% are directors and managers, including 34% with final decision-making power to complete purchases, and 44% with influence in planning and recommending transactions to be made. The motivation of buyers (exhibitors) and sellers (visitors) consolidates the ABAV fair, which has been held in the major inbound and outbound tourist center of the continent since 2013 as the ideal stage to do global businesses.
According to 60% of the visitors, the chance to get to know and trade in market novelties is the key reason for participating in the event, followed by networking (21%) and qualification (18%). Also according to 60% of the exhibitors, the major impact caused by the events latest edition was the chance to work on new contacts and networking.
The remaining 40% highlight consolidating the brand (22%), new businesses (13%), and expanding sales (6%) as additional benefits. For 94% of the 2,613 exhibitor brands last year and from 60 countries last return on investment was positive. More info: www.abavexpo.com.br